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TikTok CEO Shou Chew on Its Future — and What Makes Its Algorithm Different | Live at TED2023

TED

1.8M Views . 2023-04-21

TikTok CEO Shou Chew dives into how the trend-setting video app and cultural phenomenon works — from what distinguishes its algorithm and drives virality to the challenges of content moderation and digital addiction. In a wide-ranging conversation with head of TED Chris Anderson, he tells stories about the TikTok creators he loves and digs into thorny issues like data privacy and government manipulation — as well as speaking personally about his commitment to inspiring creativity and building community. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership Follow TED! Twitter: https://twitter.com/TEDTalks Instagram: https://www.instagram.com/ted Facebook: https://facebook.com/TED LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: https://go.ted.com/shouchew https://youtu.be/7zC8-06198g TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com #TED #TEDTalks #tiktok

Shou Chew, CEO of TikTok, introduces himself and the company's history. He describes how TikTok's algorithm, unlike traditional social media, recommends content based on user preferences rather than social connections. Chew emphasizes TikTok's mission to inspire creativity and bring joy and its vision of providing users with discovery, creation, and connection.

TikTok
Algorithm
Mission
Creativity
Joy

  • Shou Chew, the CEO of TikTok, was introduced as a person who achieved a bipartisan consensus in US politics, albeit on banning TikTok.
  • Chew discussed the origins of TikTok, emphasizing its unique approach to content recommendation based on user preferences rather than social connections, which was a novel idea 10 years ago.

Insights from the YouTube Video Clip:

1. TikTok's Unprecedented Reach: The conversation starts with a clear acknowledgement of TikTok's immense popularity, even prompting a question to the audience about their own usage or exposure to the platform. This underscores the platform's remarkable penetration into mainstream culture, effectively touching the lives of most people today.

2. TikTok's Rise Beyond the Social Graph: The clip highlights a key differentiating factor for TikTok: its ability to connect people through content they like, not just based on existing relationships. This departure from the traditional social media model, focused on pre-existing connections, proved groundbreaking and contributed to the platform's explosive growth.

**3. The Power of Recommendation Algorithms

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